When you have your business online, the best you can do is ensure your website ranks at the top of Google. Yes, having your website on the first page of Google and other search engines means that you are visible to millions of online shoppers. It means you are available 24 hours all around the year. But wait, how do you ensure your website ranks amongst the top on search engines? The secret is in Search Engine Optimization (SEO).
SEO can earn your business leads and revenue at the same time. By driving traffic to your website, you get the chance to convert as many people as you can to potential buyers increasing your sales in the long run. It is not easy measuring the revenue from SEO like you usually do for conventional marketing.
Here we give you the reasons to invest your time in SEO for your business. SEO is a worthwhile investment for your business because:
SEO makes your business available 24/7
The internet is an open market for everyone. People visit search engines almost every time of the day. When other companies close for the day, people still search for goods and services to buy online. Since search is 24/7, having your website on the internet translates to more customers.
On average, individuals make at least three searches per day before deciding to buy a commodity online. Therefore, when you have a fully optimized website, you can do business every day. Your website can capture customer contacts, quote requests, and make online sales even when you are asleep, or you’ve closed the business. You can easily follow up on customers that leave a quote request and make the deal.
You can adopt Pay-Per-Click (PPC) advertising to drive more potential customers to your business through search engine optimization. PPC is worth it because customers who click on your advert are more likely to visit your online store and make a purchase.
Buyers start their journey on search engines
Nearly 80% of all shoppers research online before buying anything. Close to 70% of people research online about a company before buying their products. Most search engines, especially Google, have become a valuable part of every customer’s journey.
Everybody will probably look it up on Google before making that move to buy from your store. It means when you have an optimized website for search, and you invest in SEO, you stand a chance to drive more people to your store and do business daily.
Investing in SEO gives you the chance to be part of a buyer’s journey. You can reach a significant part of your target market and claim more leads. When you invest in digital marketing and become part of your buyer’s journey, it is much easier to achieve a constant ROI.
Reduced sales costs and customer care
The fact that SEO helps to reduce sales costs and improve customer care is often an overlooked aspect. SEO may not increase your business revenue directly but contribute to its growth in many ways. It can cut costs on sales and customer care services, translating directly to reduced business prices.
When your business invests in SEO, you engage in creating content that focuses on resolving common complaints from your target customers. With a reliable content strategy, SEO helps your business to answer most of the FAQs from your customers, reducing the number of phone calls to your customer desk. You can also help your customers troubleshot and provide tutorials that help them get the most out of your products.
Most customers will visit your website and review at least three contents you publish before they can decide to contact you. When you post informative, educative, and relevant content on your website, you will likely prove useful to your customers. This way, it is easy to convert your website visitors to loyal customers.
Some studies have shown that most customers don’t prefer contacting you for help, but instead, they want you to publish content on your website that addresses most of their issues. SEO helps you create a self-service model of your business, in turn improving your ROI.
Keep your existing customers
How do you ensure all your customers have your brand in mind whenever they are out to shop? When your customer cannot read or hear from you for a long time in this digital age, they will likely forget about you.
Almost half of your customers can easily change to buy from your competitor if they can offer a discount price. If you want to keep all your existing customers, you have to keep them in the loop with the right content, which means investing in SEO. It costs five times less to keep an existing customer than winning a new customer.
It is also easier to convince an existing customer to try your new products. Existing customers can promote your brand and stick with it for long if only you manage their complaints professionally. SEO makes it easier to handle customer complaints and keep them happy for the longest time. It makes it easier to enhance customer experience, which is the future of competition for most top brands.
Every business has a reason to invest in SEO today. Investing in search helps any business improve its online visibility, drive more traffic to its website, and keep existing customers. A business that invests in SEO can reduce customer care costs and the cost of doing business.
Millions of potential customers visit the internet to research brands and the best offers in the market before making any purchases. Therefore, when you optimize your website for search engines and appear at the top of Google search results, you are likely to increase your conversion rates and improve revenue in the long run.
SEO is a digital foundation in which all your business marketing strategies thrive. You always have a reason to invest in SEO if you want to increase your ROI and become a popular brand for the online market.