You’re mistaken if you think that brand and business are similar words or synonyms. Generally, we use these two terms interchangeably and don’t feel guilty about it.
However, although you might find the dictionary definitions of both terms similar, there is a big difference between brand and business.
You can create a business by opening an office and registering your business, but you cannot build brands like that. It is beyond paperwork and opening a business account in a bank.
Some individuals consider a logo or tagline or the business’s name is a brand. It is also not true. It is not your company’s logo but how people perceive your business when they see your logo. That is what brand is all about.
A brand is a feeling. How do people feel when they hear about your business? Do they feel good? Do they feel bad? It is one of the most powerful marketing tools to work on to make your business successful.
Establishing a brand should be the main aim of your marketing campaign. Whether you are hiring an online marketing company or social media marketing service provider, the first thing that you need to know is whether they are good at creating good brands or not.
If people feel good about your brand, it means you have successfully developed a good reputation for your business. If people don’t perceive your business well, you have made some mistakes in your marketing campaign.
Why do you need to put effort into building a brand?
Whether you believe it or not, in the era of the digital revolution, your brand is the face of your business. You cannot stand in the crowd without a face. You need a solid, unique, and innovative branding feel that differentiates you from your competitors.
When you work on branding, your business’s credibility will improve, and it will also build trust between you and your consumers. Also, if you have established a good brand, people will keep coming to you after the first purchase.
Also, establishing a good brand will impact your pricing strategy. Take the example of Apple; people would love to pay fortunes for branded products.
There are many good companies selling smartphones, but people prefer Apple phones. Why? The reason is branding.
Do you want to establish a successful brand for your business? Here is a list of things you can work on.
Establish a purpose of your brand
What was your purpose in starting a business? Your obvious answer would be for profits. Yes, people start businesses to make profits. However, it is not the main purpose to establish a brand identity. Your ultimate purpose should be different than merely earning money.
Identifying your purpose is a good thing to start. Hire a professional digital marketing agency Sydney to help you out. Defining the purpose is a crucial thing. For example, if you are offering high-quality, pre-stitched clothes for men.
Here, your primary purpose is to help people feel comfortable and presentable wherever they go. Your brand is for people who love to look good. Remember, you cannot build a successful brand without determining the purpose first.
Identify your target audience
The next thing you need to do is identify your target audience. Who wants to buy things you are selling? When you hire a company for digital marketing in Australia, they can help you identify your target audience.
You just cannot target everyone living on the planet. Take examples of all big brands such as Apple, Starbucks, and others. All these brands have their specific target audience.
You cannot design a marketing strategy without knowing your target audience.
Establish a unique voice for your brand
Once you have identified your target audience, the next thing is to establish a brand voice for your audience.
You can choose from many options. For example, you can make it professional or casual. Here too, it depends on your target audience. How will they perceive your brand voice? You need to answer it.
Once you develop a unique voice for your brand, it should be consistent throughout your marketing channels. Ask the company for search engine marketing Sydney to ensure it.
Tell the story of your brand
People love stories. They love the emotional appeal behind stories. To incorporate an earlier defined purpose, you need to add “WHY” to your brand story.
Ensure that your brand story appeals the most to your target audience. Also, you can highlight some CSR activities that you do in your brand story. You need to develop a catchy brand story that connects with the audience in the best meaningful manner.
Design your brand
Now, it is time to create a visual representation of your brand. It includes your business’s logo, colour palette, fonts, etc. Ensure that your brand’s visual representation remains the same throughout your marketing channels and documents.
Promote your Brand
Now, you need to promote your brand. Design a marketing campaign that perfectly suits your business purposes and benefits you the most.
Depending on your target audience, you can go for search engine optimisation, PPC or other paid ads, social media marketing, or email marketing. Hire an online marketing agency to design and promote your brand if you don’t have an in-house team.
Branding is no more an option, it has become a necessity in today’s cut-throat competition era. You need to ensure that your brand builds a positive image in the minds of your target audience. Hire the best social media marketing service provider to help you with your brand-building strategy.