Having a website is an absolute necessity for any small business.
There are currently over 1.8 billion websites online. However, you might be surprised that not all types of websites are the same.
So, you might be wondering which types of websites are appropriate for your small business.
You have to choose wisely because the type of website you choose will affect how many leads you get and how well your business does in general. Now is the time to figure out what types of websites work best for you.
Let’s take a look at the kinds of websites you can choose from.
This is the most common type of small business website.
The idea behind it is to list all of your products or services on a single website. It offers one-stop shopping for your customers and therefore will be very convenient.
A well-designed e-commerce website is beautiful to look at, easy to navigate, and will encourage the sales of your products or services.
An easy way to start an e-commerce site is with a commerce platform like Shopify or Squarespace. These types of platforms are straightforward to use and work great for small businesses without much experience.
All you have to do is list your products or services on the page, and you are ready to go. You will have complete control over how the site looks, so make it professional and beautiful. The platforms provide numerous templates that you can choose from and customize to fit your business.
All e-commerce websites are great for boosting your business. Since you can list everything in one place, it will be easy for potential customers to find what they want.
If your business doesn’t have many products or want to highlight other types of aspects of your business, then a blog is what you should choose.
Blogs are beneficial for keeping in touch with your customers and potential clients. You can use them to inform people about changes, provide tips and advice, announce special promotions or events, or talk about the types of things that interest you.
For example, if you own a bakery website, then your blog will allow you to post recipes and other types of baking-related content on the site. If you are an accountant, the blog will allow you to write about tax laws and accounting processes. People will get a better idea of what they need from your services.
This is essentially what blogs are used for: they offer information in written form rather than pages full of products. This means that each page should have engaging content that offers information, tips, or entertainment.
This is a website that focuses on types of content other than products or services. These website options are generally used to promote designers, artists, musicians, and any company that offers art as a service.
A portfolio website is the best option for people who want to highlight their work rather than offer anything for sale.
For instance, an artist might have a gorgeous portfolio website that shows off his most recent artworks so that others can appreciate them. Likewise, you might have a musician who wants potential clients to listen to her songs before considering hiring her for live performances at weddings or other events.
With this kind of site structure, you tell your audience what types of services you provide rather than listing everything outright as an e-commerce site does.
Social Media Websites
Social media websites are also among the most common types of websites out there today.
These sites include Facebook, Twitter, Instagram, and Pinterest. People use these types of websites to connect with old friends and make new ones through different social interactions like commenting on posts, sharing ideas or photos, liking someone else’s content, and so forth.
Social media offers a voice for your company, and it allows you to reach more people than you would ever be able to otherwise. Plus, these platforms attract active users who will turn into paying customers if you can keep them engaged.
Most social media sites allow you to create a custom page for yourself and your company, so it’s easy to show what types of products or services you offer. This is a great way to draw potential customers into your brand.
A brochure website is similar to a portfolio one in that it focuses on types of content other than products.
This type of site provides visual experiences for the users rather than direct sales pitches. But it is not as interactive as a blog because there will be no requirement for them to leave comments or respond in any way. Instead, you get to put all of your best content together and design something beautiful.
Your business can run brochure websites alongside e-commerce ones. That way, you have a presence in more places online aside from just your storefront. This increases brand awareness which can lead to success with time.
An infopreneur website is a combination of an e-commerce site and a blog. With this type of site, you offer products and information in the form of educational tidbits or informative blogs posted regularly. If you sell services, you might employ video demonstrations to teach people how to use your goods.
This is similar to what businesses like Airbnb do. They have an online presence through which they offer short-term accommodation solutions for people traveling within a city. But it also offers tips on local attractions so that travelers can make the most of their time in the area.
Infopreneurship isn’t just about selling things; it’s also about providing content to draw people into your brand and keep them engaged.
Know the Right Types of Websites for Your Small Business
Different business owners will have different needs. That’s why there are so many types of websites available today.
But whatever your particular circumstances may be, you need to ensure you’re designing a website that reaches the right people and gets them interested in what you’re doing. Once people become aware of you and your brand, they’ll naturally want to know more about it, making it easier for you to sell your products and services successfully.
Are you looking for website design services? Do you want help implementing new marketing strategies for your small business? Contact Growth Solutions today.