People love to buy online. Check out recent statistics about the global eCommerce industry, and you will second this claim. Online shopping offers convenience, comfort, and superiority to customers, and that’s why they love it.
Furthermore, the sky is the limit when it comes to online selling. You can sell your products and services to your customers living in any country in the world. All you need is an eCommerce website that is attractive, comprehensive, and intuitive that offers the best user experience to visitors.
Having an eCommerce website is one thing and optimising it for SEO is an altogether different game. If you want your website to rank on search engines, you need to search engine marketing in Australia.
There are many things you need to consider while optimising your eCommerce website. This post will discuss some of the tips you can use to have the best eCommerce SEO practices.
Conduct a proper keyword research
Even an eCommerce SEO strategy is incomplete without proper keywords. These keywords will be used in the pages’ titles, URLs, product descriptions, etc. You need to ensure that you use a good keyword research tool to find the relevant keywords for your business.
If you have thousands of products in your store, you need to find keywords for each page and SEO accordingly. If you find it challenging and annoying, hire a search engine marketing agency in Sydney that offers such services.
These agencies have teams with dedicated eCommerce SEO professionals who will leave no stones unturned to offer you the best services. They are experts at keyword research and find keywords with good search volumes and are highly relevant.
Keep your shoppers in mind while designing a website
Remember, you are not making a website for a search engine. You are making them for users who want to shop. Your website product page must encourage users to spend some quality time there. The page should be designed to serve the core purpose of engagement.
Even if you sell high-quality, desirable products, if your website does not offer a good user experience, people might not be interested in your products. They might abandon your website without taking any action.
It affects your SEO too. Your rankings may drop if a search engine notices that your website pages have a high bounce rate. When you have a website designed nicely and easy to navigate, you will see that people are spending more time on pages.
Ensure that your eCommerce store pages are designed so that visitors can easily find what they are looking for.
Don’t use cluttered, complicated URLs
eCommerce URLs reveal so many things about the product and your business. It has a category, product names, file types, and sometimes actions. As per the SEO guidelines, your URLs should be clear, simple, and should contain relevant keywords to the page.
When you have complex URLs, search engines will not evaluate any information about a particular page. You need to develop exact URLs that explain something about the product or page. Even your potential customers will also understand what your URL has to say. They will easily identify and click on the page when they notice it on SERPs.
Use Alt Text in Images
If you have an eCommerce website, you will have product images uploaded on each page. You need to add alt text with your image to ensure that search engines can easily know what the image is all about. Alt text is a text line that can describe an image. The good thing is alt text allows you to use your primary or secondary keywords in the image description that will help to rank the page. Search engine crawlers will come to know why this image is uploaded on this particular page with the help of alt text.
Allow customer reviews
Have you ever bought on Amazon without reading a few reviews at the end of the page? We are sure you have not. Reviews are very important to boost your conversions as people want to know the experiences of the people for the same product they are interested in. As per a study, 90% of people agreed to the fact that they will likely buy products with reviews even if they are not convinced with the product quality or price.
Ensure that users can provide reviews on your website for any page. In addition to that, when it comes to SEO, reviews can help. It has been a tendency for people to use relevant keywords in their reviews. They might not use exact keywords, but even long-tail keywords might help rank.
Say No to Duplicate Content
Writing duplicate content on your website is surely a suicide. It is not a good practice even if you are selling products manufactured by someone else and think their drafted product descriptions can be copied on your page.
Yes, people want to know as much information as you can offer, but duplicating product descriptions or product copies is not the right solution. Search engine algorithms are quite sharp and smart. You cannot go unnoticed with such duplicate content. They will end up knowing it. If you want your website to rank higher, ensure that you write new, unique descriptions for each page. It might be challenging and time-consuming, but it will help you beat the competition.
Have a responsive website
Generation Z browses their mobile phones and not desktops. They will open your website on their phones, and if they don’t get a good user experience, they will never come back to your website. Hire a good agency offering web design and development services and ensure that you have a highly mobile-responsive website.
These are the things that you need to take care of while doing your eCommerce website’s SEO. Remember that SEO is a long-term approach, and it might take some time to show results. However, if you use white-hat SEO techniques, you will get good results. Hire an agency offering search engine marketing in Australia that has a proven track record and a good portfolio to show to you.