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9 Key Elements of High Converting Landing Pages

high converting landing pages

Over 60% of companies lack a structured approach to optimizing their landing pages for conversions. In fact, only 52% of companies that use landing pages complete testing to optimize them. If your website isn’t helping you draw in leads and conversions, it’s time to reconsider your strategy. Here are nine elements of high converting landing pages you need to succeed.

Learning how to design high converting landing pages could prove essential to your success. Otherwise, visitors might leave without clicking around. They’ll fail to learn about your brand or convert on the page.

You could miss an opportunity to make a sale as a result.

Don’t let that happen! Instead, give your business a boost with these nine easy landing page tips today.

1. Design With UX in Mind

One of the best ways to improve your landing pages to generate conversions is by improving the user experience (UX).

Consumers want a fast, easy online experience. Otherwise, they’ll leave. If your website is messy or difficult to use, it could leave a bad taste in their mouths.

In fact, 88% of online shoppers won’t come back to a website after having a bad user experience. Nearly 70% of online businesses fail because of bad usability, too.

How your website looks, feels, and functions could have a major impact on your brand’s reputation. In fact, people form 75% of their judgment about your credibility based on aesthetics alone.

When learning how to design high-converting landing pages, keep the latest UX design trends in mind. For example, you can:

  • Use white space to give content room to breathe
  • Use minimalistic design for cleaner pages
  • Add bold elements on the page to draw the eyes
  • Shorten sentences and paragraphs to improve readability
  • Organize long pieces of content with headings and subheadings
  • Optimize your pages for mobile devices
  • Fix and remove broken links
  • Improve your security with an SSL certificate

Otherwise, issues with your website could frustrate users. For example, they might try using a form that doesn’t work. Maybe broken links keep routing them to the wrong pages or a 404 page.

A bad user experience could impact your ability to generate conversions. Instead, consider working with an experienced digital marketing agency. They can update your pages with the latest UX design trends (like immersive, 3D experiences) in mind. 

2. Get a Need for Speed

It’s not enough to clean up your pages. If you want high-converting landing pages, you need to consider their load times, too. After all, no one wants to wait around for a page to load.

We’re long beyond the days of dial-up.

Instead, consumers want instant access to the information they’re looking for.

First, run your website through Google PageSpeed Insights. This tool can help you pinpoint potential problems on your site.

Learn more about Google’s Core Web Vitals as well. Following the Core Web Vitals could speed up your site. For example, you can:

  • Reduce the dimensions of background images
  • Implement lazy loading
  • Optimize image file sizes
  • Minify CSS and Javascript
  • Consolidate CSS and Javascript files and code
  • Preload fonts
  • Minify third-party scripts

Otherwise, consider using a CDN or upgrade to a faster server.

A one-second delay in mobile load times can hurt conversion rates by up to 20%. People who have a negative experience on mobile are 62% less likely to make future purchases, too.

In other words, these changes could increase your chances of conversions.

3. Make Sure You’re Mobile

More people are relying on their smartphones to find the information they need. As you use these tips for building high-converting landing pages, consider mobile optimization. You can run your site through Google’s Mobile-Friendly Test to make sure you’re optimized.

Otherwise, you could lose a chance to convert on-the-go customers.

4. Use Compelling Copy

Your website copy could impact your ability to generate conversions, too. Use action-driven text to encourage people to convert.

If your website is sloppy and poorly written, however, you could scare people away.

Try to avoid using too many exclamation points. Instead, use strong verbs.

Focus on conveying your unique value, too.

As you write your copy, keep your brand’s voice and tone in mind. Try to appeal to the user’s pain points. Show them how you can offer an easy, fast solution. 

5. Persuade With the CTA

You can also boost conversions by improving your call to action. Make sure your CTA is short, sweet, and concise. Keep users on the specific action you want them to complete.

Use A/B testing to determine what CTA language is most effective at boosting conversions. 

6. Build Better Forms

Remember, a difficult-to-use or faulty form could scare customers away.

Instead, make sure your forms are short and easy to fill out. No one wants to fill out a form with multiple pages. Try to minimize how many fields you create.

If the form is too long and complicated, people might leave.

Make sure your form is easy to find, too. You can use a heatmap to determine the best placement. 

7. Encourage Exploring

You can also improve your website’s UX by updating the navigation bar. If your site isn’t easy to explore, people might get confused. Instead, make sure the navigation is organized in a way that makes sense.

Optimize your navigation bar for conversions, too. For example, you can put an eye-catching button at the top right of the navigation bar. Use that button to direct people straight to a form or your store.

8. Establish Trust

Generating brand trust could help you boost sales as well. As you develop your high-converting landing pages, look for ways to add social proof. For example, you can add:

  • Customer reviews (from your Google My Business listing)
  • Dynamic social proof (such as automated messages that say “Someone just bought this product)
  • Customer testimonials (including text and videos)
  • Badges (antivirus, PayPal, etc.)

Adding reviews and other forms of social proof could make customers more comfortable about choosing your business.

9. Use Data and Analytics

As you use these tips for building high-converting landing pages, make sure to review your data. For example, you can use session replay or heatmap tools. Check your Google Analytics, too.

Reviewing your data can help you determine which tactics are working to help you generate conversions. 

Kick Up Conversions: 9 Elements of Successful, High-Converting Landing Pages

Don’t let outdated website design hurt your business. Instead, use these tips for high-converting landing pages. With these tips, you can generate more leads and online sales with ease.

Your ROI will improve, setting your business up for long-term growth and success!

Looking for more ways to generate leads and sales? We’re here to help.

Contact us today to get started.

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