With over a billion websites on the internet, if your business is still not online, you miss a lot. There is no reason to debate on this – if you want to compete in the modern business environment, you need to establish a robust online presence.
Contacting a website design agency Sydney means taking your business online and reaching out to your prospects right on their screens. Having a strong online presence is setting a social image for your business and having a user-friendly website where customers can reach you.
Some studies have shown that customers consult at leads 10 sources before purchasing a brand. That means when your business appears on search results, you stand a high chance of winning customers and increasing your sales in the long run.
This article gives you the main reasons why it is vital to have a customized and optimized website for your business.
1. Set a digital appeal to customers
On average, the daily social media usage around the world is 145 minutes per day. In addition, Americans are spending an average of 5 hours on the internet every day. This means when you don’t have your business online, you miss a big opportunity to meet and interact with prospects.
If you want people to discover your business in this digital era, you must position yourself where most people spend most of their time and market your business online.
When you establish a website for your business, you can publish accurate and easy to access information about your business. This way, you will be setting a digital business card for your prospects. People can visit your business website severally and get contact information, product catalogue, staff, and services offered.
2. Most consumers search with proximity in mind
Some studies have shown that 4 out of 5 consumers are searching with the proximity in mind. That means when customers go online, they are likely to look for a restaurant near me or a medical facility near me.
When customers search for your business and obtain your contact information, they are likely to call or visit your shop within 24 hours. Therefore, when you have your website optimized for local searches, you will likely appear at the top of search results and increase your probability of getting more customers.
3. Build a professional look
In this era, it is not easy convincing your customers that you are credible and professional when you lack online visibility. When you lack a business website, most consumers will take your business as unprofessional and old-fashioned. With a poorly designed website, most consumers are not likely to recommend your business to others. It means that most consumers are likely to judge your business based on how your website appears.
When you have a user friendly and fully optimized website, you create a first impression and convince customers to buy. Everyone visiting your website can conclude that you have a positive reputation just by looking at your website. This way, many consumers will be willing to do business with your organization and even refer to other people.
4. Social proof
What others say about your business determine customer behavior on your products and services. If your website on most review sites, consumers are likely to visit it and find out more about your brand.
When you have a website for your business, you can publish customer testimonials and prove your credibility. This way, you’ll provide social proof of your business, and customers will be willing to buy your brand.
5. Stay in control of your brand
At least 56% of people admit that they won’t trust any business without a website. When you have a website for your business, you prove to customers that you have a credible brand.
A website shapes the online perception of your business in ways that social media platforms cannot. When you have your website running and optimized, you give your customers a platform to interact with your brand round the clock. You position your business in the online market so that you get customers that you need.
You can combat the negativity of negative testimonials on review sites by publishing your testimonials on your website and change customers’ perception of your business.
6. Cost savings
Marketing your business can cost a lot if you don’t have a website. Establishing and maintaining a website does not cost that much, considering the benefits it offers to your business. It gives you a platform to market your business to millions of prospects all over the world.
This makes it a more effective digital marketing tool that every business should have at its disposal.
As a sales tool, a website focuses on explaining to customers more about the products and services and generating leads in the long run.
7. Enhance customer service
Every business with a website will not forget to include a ‘contact us’ section. Customers visiting your website can drop a comment on this section or ask questions relating to your products and services.
In addition, you can also create a FAQ on your website and educate customers on some issues relating to your brand. This way, you reduce the number of calls to your customer support desk.
Also, when customers interact with you on the website through live chats and you attend to them on time, you improve customer experience, which translates to more sales.
8. Reach new customers
A website for your business is one way of attracting new customers to your business. When people browse the internet, they are more likely to access your business products and contact information.
Without a professional website, most customers would not reach or know that your business exists in the first place.
The main reasons every business deserves a professional website is to appear on search results when customers go looking for products and services to buy near them.
A website is easy to build and maintain, and the cost of running one is friendly to any business that wants to establish an online presence. Without a website, it is difficult for any business to compete in today’s market.