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5 Tips to Improve Your Website & Increase Traffic

improve websites

Is your company website looking old, outdated, or dull? An outdated website could cost you future leads and sales. In fact, design has a 75% influence on your brand’s credibility as well.

Nearly 50% of people say a website’s design is the number one factor in deciding a company’s credibility. Another 94% say bad design is the main reason they don’t trust certain websites.

Without credibility, consumers might not trust you. They might decide to take their business elsewhere.

Don’t let that happen! Instead, learn how to improve websites with these five simple tips.

Once you improve your website, you can increase website traffic, generate more leads, and improve your ROI. Set your business up for lasting growth and success. Get started with these five website design and development tips today.

1. Improve the User Experience

Google has a few tools that can help you improve websites with ease. Consider running your current website through Google’s Mobile-Friendly Test and PageSpeed Insights.

Google wants to provide people with the best possible online user experience (UX). A better UX will encourage people to explore your website. Otherwise, they might leave feeling frustrated.

Nearly 90% of consumers won’t return to a website after a bad experience. About 70% of online businesses that fail do so because of bad usability. Unfortunately, only 55% of companies consider conducting UX testing. 

Creating a better UX on your website could yield conversion rates of up to 400%.

Visitors might remember their bad experiences and spread the word. In fact, 44% of shoppers tell friends about a bad online experience. Your brand’s reputation might plummet as a result.

Before that can happen, consider the user experience.

First, run your site through Google’s Mobile-Friendly Test. Make sure your website is optimized for smaller screens. If mobile users can’t explore your content, they’ll leave.

As people begin leaving your website, your bounce rate will rise.

A high bounce rate can cause your search engine rankings to drop. If you’re not reaching the first page, consumers might not find your business online. You’ll miss the chance to increase website traffic and brand awareness.

Instead, make sure your website is responsible and mobile-ready.

Google’s PageSpeed Insights can help you determine if anything is causing your site to lag. A one-second delay in mobile loading can hurt conversions by up to 20%. Consumers who have negative experiences on mobile are 62% less likely to make a future purchase.

There are a few ways you can improve your website UX, including:

  • Improving the navigation
  • Adding an SSL certificate for security
  • Using white space
  • Breaking blocks of content into sections
  • Using bullets and lists
  • Simplifying forms
  • Speeding up load times
  • Getting mobile-optimized
  • Avoiding jargon

Consider surveying your customers. They can help improve user experiences by providing helpful insights. Then, you can improve websites with your target audience in mind. 

2. Consider the Core Web Vitals

Remember, Google wants to provide its users with the best possible website UX. With that in mind, Google created its Core Web Vitals. 

The Core Web Vitals are a series of user-centric ranking factors. Improving your website with the Core Web Vitals in mind will also improve the UX. Then, you can encourage visitors to click around, explore, and even convert. 

As people linger on your pages, your dwell times will improve. High dwell times and clickthrough rates will cause bounce rates to drop. Your search engine rankings will improve.

Then, you can increase website traffic, generate more conversions, and grow your business. 

Google separated its Core Web Vitals into three components.

LCP

The first is Large Contentful Paint (LCP). LCP considers how long it takes the largest content block on a page to load. If your pages take too long to load, consumers might leave without clicking around.

Elements that impact your LCP score include:

  • Web hosting
  • Large page elements
  • Unnecessary third-party scripts
  • Attribute sizes for images and videos
  • Lazy loading for content below the fold

Aim for an LCP score of 2.5 seconds or less.

FID

Next, consider the First Input Delay (FID). DIF looks at the interactivity time between user actions and the browser’s response.

A high FID could stop website visitors from completing actions. For example, visitors might struggle to complete a form or click a button. 

You can use the Chrome User Experience Report tool to measure your website’s FID. Consider Javascript files, non-critical third-party scripts, and browser caching. 

CLS

Cumulative Layout Shift (CLS) considers how stable a page is while it’s loading. You’ll want to ensure page elements remain stable for a positive website UX. Otherwise, visitors might struggle to interact with your content.

Make sure ad elements have a reserved space. Set size attribute dimensions for your media, too. Otherwise, you can add new UI elements below the fold to improve user experiences.

3. Optimize for Conversions

If you want to improve websites this year, take a moment to consider your short- and long-term goals. For example, perhaps you’re focused on generating leads. Maybe you want to increase sales on your e-Commerce store.

Make sure your website is optimized for conversions. Remember, consumers might leave if it’s difficult to interact with your content.

First, make sure each page you create has a singular purpose. If consumers can’t recognize that purpose, they might leave the page. Align the website’s headline, text, and call to action.

Use a call to action that’s compelling and urgent. For example, you can encourage them to fill out a form, download an eBook, or call your business.

Take a look at the forms across your website. Make sure they’re short and easy to fill out.

Too many form fields could discourage visitors from completing the entire form.

Consider adding a chatbot to your website, too. Chatbots can boost engagement on your site. They could help you improve your dwell times as well.

You can automate chatbots to answer frequently asked questions, which could improve the user experience. Visitors will have an easier time finding the answers they need. They might feel more compelled to convert on the page.

Make sure your call to action buttons stand out, too. Use contrasting colors between the page background, button background, and text.

Remember to use white space to your advantage. White space can draw the visitor’s eyes to specific page elements. Adding white space around a button could draw the visitor’s attention to your call to action. 

You can use heatmaps and other tools to improve your landing pages, too. Consider where you’re placing your buttons and forms.

Make sure it’s easy for visitors to convert on every page. 

4. Refresh With SEO Content

About 70% of all online experiences start on a search engine like Google. In fact, over 53% of all website traffic comes from organic searches. If you want to increase website traffic, consider search engine optimization (SEO).

Learning SEO basics can help you improve your search engine rankings. With higher rankings, you can:

  • Position your website ahead of the competition
  • Boost your credibility
  • Generate brand awareness and recognition
  • Increase website traffic
  • Generate leads and sales
  • Build brand trust and loyalty
  • Improve your ROI

In fact, leads from SEO have a 14.6% close rate.

Search engine optimization can help your website content rank higher based on specific search terms.

First, determine what keywords your customers use to find your product or service online. You can use tools like SEMRush, Google Trends, or Keyword Planner to get started. Focus on precise, long-tail keywords.

Long-tail keywords are made up of four or more words.

Then, create content based on your keyword research. You can create articles, webinars, polls, quizzes, eBooks, videos, and more. Optimize your content using your keyword research.

If you want to increase website traffic, share your content online. Try generating backlinks from high-authority websites, too. Backlinks will send readers from one website to your content.

Consider working with an experienced digital marketing agency. They can improve your website with SEO in mind. Then, you can create content throughout the year.

Creating fresh content will help you increase website traffic. People will want to continue returning to your site for new posts. 

5. Never Stop Testing

It’s not enough to learn the SEO basics or improve the website page speed. If you want to improve websites continuously, keep testing and learning.

New website design and development trends pop up throughout the year. Google updates its search engine algorithm constantly as well. If you’re not remaining up-to-date with the latest trends, your website could suffer.

Consider using A/B testing to learn more about your target audience’s preferences. Then, you can improve the user experience with your visitors in mind.

If you need help, consider working with an experienced digital marketing agency. They can help you make more informed updates to your website. Then, you can generate more traffic, leads, and sales with ease. 

Set for Success: 5 Ways to Improve Websites and Increase Website Traffic

Don’t let your website hurt your digital marketing strategy. Instead, learn how to improve websites with these five tips. Using these five tips will help you increase website traffic.

Then, you can generate more leads and sales to improve your ROI. 

Need help updating your website? We’re here for you.

Schedule a free consultation with our team today to get started.

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