Are you a local business owner who wants to generate more leads? Here we put together some helpful tips on how to generate leads for your local business without wasting a dollar.
Having a local business means a constant struggle to grow your business. And when you want to grow your business, you need to know about the ways to promote your business. When you master the techniques of promoting your business, you will develop and generate a tonne of high-quality leads for your business in the shortest timeframe possible and at a very low price. Correct and efficient marketing is the key to promoting your business and getting leads. There are thousands of ways to get more leads for your business, so here are six ways you can start generating leads today.
1. Know Your Target Market
For a business to grow, you’ll need to know who your buyers are. When you know who your customers are, it will be easy for you to know where to advertise your products on and how to confront existing and potential clients. For example, if you’re selling products in the baby and infants niche, your marketing message should be direct to mothers. If you’re selling a coaching course to young personal trainers, you will need to focus your marketing to personal trainers between 25 and 34 years of age and their geographical location e.g. Sydney or Brisbane.
Knowing your target audience is one of the most critical aspects in your business and one of the most important ways to generate leads and that is more likely to turn into a paying customer. If you do not know who your target audience is, do not invest another dollar into marketing your business until you do.
2. Choose a Promotional Strategy
After you have identified your audience, you will need to determine which promotional strategy would be more appropriate to generate leads for your business. When you know your audience, you will know how they’d like to be approached, what platforms they visit for information and help and what they want.
There are a tonne of ways you to promote your business and start acquiring leads. Giving away free consultation or a free trials on your services, is a good start, however you would want to use a strategy that aligns with your business’s marketing plan and the best approach in turning a prospect into a paying customer.
3. Turn Cold Leads into Paying Customers
To maximise your business’s potential in generating more leads and even higher revenue in 2020, make sure you are aware of how your sales funnel works. A lot of businesses fail to understand their sales funnel and they start losing potential customers quicker than they can empty a bathtub. Stay true to your sales funnel and avoid skipping steps from turning a cold lead into a paying customer.
At the very top of your sales funnel, you should be acquiring your audiences contact information by using a landing page, a trade for free content. Doing this will start to increase your prospect’s trust and lowering their scepticism for your business
At the very bottom of your sales funnel, that is where your hottest leads turn into paying customers. every active online presence to build trust with your audience. If people can’t find your business online or any information about it such as customer experiences and reviews, you have already lost your business with them.
4. Use Email Newsletter Lists
Newsletters are designed for customers who have already entered your funnel and subscribed to your mailing list. You will want to make sure that you don’t lose any customers or leave them in the dark once they have already made a transaction with you. You should develop an email campaign for your existing customers to keep them updated about new information, new products and any updates with your business.
With newsletters, you can keep in touch with your customers, build trust and even ask for feedback and recommendations with little to no capital. Offer valuable content such as a free report, a 10% discount or even a free consultation in exchange for their contact details such as name, number and email so you can instantly add them into your newsletters list and funnel them into your marketing strategy in acquiring a new lead or even better, a sale.
5. Social Media Marketing
People of all ages use all kinds of social media platforms such as Facebook, Instagram and LinkedIn. Today, it has never been any easier to reach your targeted audience thanks to social media. If you haven’t already, you should create at least 2 – 3 social media accounts for your local business. Make sure your business is on the platforms your prospects are on.
You should also be very active on social media and upload content regularly, providing value to your followers. Instagram is an excellent way to start attracting and engaging with your targeted audience. If you’re unsure where to start, try surfing the net and seek inspiration from bigger competitors in your niche and learn more about what’s already working and what are they are missing on their social media profiles.
On a final note, make sure your business is social proof. People nowadays tend to build trust in positive reviews and comments of others who had experience with your business. You can easily collect positive reviews by asking your existing customer via the newsletter list. However, make sure you follow regulation in your region.
In conclusion, you can easily generate leads for your business when you follow these five simple steps on generating leads without wasting a dollar. Make sure your prospects and followers see you active on social media and stay consistent with the content and value you provide.
When advertising on social media platforms such as Facebook and Instagram, try not to sell anything to a cold audience. It is like trying to marry someone on the first date. You will need to warm them up, offer value, free content and information before trying to offer your product. When your prospect has little-to-no scepticism and their trust factor is at an all-time high for your business, that is when you can turn a lead into sale with minimal effort and at a lower cost-per-lead. If however, you take a shortcut and trying to sell to them before they even knew what’s the name of your business, you will risk increasing your cost-per-lead, spending a lot more on advertising and have a harder time converting a lead into a paying customer.
Promoting your business should not be complicated, however, it is not easy. Try to avoid taking shortcuts to your business’s success, it can have a negative effect on the image of your business and drastically decrease your lead generation rate and conversion rate. Lead generation is a long-term process and result will not show overnight. Be persistent and always focus on improving your marketing strategies.